Alex Alhadeff
Alex Alhadeff is the Lead Behavioral Scientist and Product Manager at Fabulous, an award-winning wellness app born at Duke University’s Center for Advanced Hindsight. Prior to Fabulous, she held posts at ideas42 and Val Health where she worked on behavioral research and design projects in cybersecurity, health, consumer finance, education, criminal justice, and the environment. Alex earned her master’s degree from Yale University, where she studied the intersection of conservation and behavioral science. Before graduate school, she was an experienced associate at KPMG’s Risk Consulting practice. Alex enjoys salsa dancing, the outdoors, and writing her debut novel–though planning fallacy often gets the best of her!